[This is a sponsored article with MDEC.]
“Going digital” is a phrase that millions of businesses have likely taken to heart over the course of the nearly 2-year pandemic.
Moving forward, it’s predicted that this trend will continue rising, and professional online networking site LinkedIn’s 2021 report on job trends in SEA reflects this. According to it, the demand for social media and digital marketing talents will be on the rise.
Some of the top titles in demand will be Social Media Manager, Digital Marketing Specialist, Social Media Marketing Specialist, Marketing Specialist, and Marketing Analyst.
In terms of skills, companies will be looking for those who understand social media marketing, copywriting, Google Analytics, lead generation, and of course, digital marketing.
For those who want a piece of the pie, there’s no better time than now to begin building your portfolio and hone your digital marketing skills. To encourage more people to take this opportunity, the Malaysia Digital Economy Corporation (MDEC) has a fitting campaign full of benefits.
Equip yourself with the skills to pay the bills
Under MDEC’s Let’s Learn Digital (LLD) campaign, participants will get free access to digital marketing courses and certification from now until October 31, 2021.
It’s part of the agency’s #mydigitalworkforce initiative, which aims to equip Malaysians with digital skills to be ready for an increasingly digitally-dependent workforce.
MDEC has partnered with Facebook, Google, and LinkedIn to offer these for free under LLD:
|Facebook (Facebook Blueprint Associate Certification)||– Digital Marketing Associate Certification|
|Google (under Google Ads Certification)||– Google Ads Display|
– Google Ads Search
– Google Ads Measurement
– Google Ads Video
– Google Shopping Ads
– Google Ads App
|LinkedIn (under its Digital Marketing Learning Path)||– LinkedIn Marketing Certification (Fundamental)|
– LinkedIn Marketing (Marketing Strategy)
– LinkedIn – Become a Digital Marketing Specialist
– LinkedIn Learning – Master In-Demand Professional Soft Skills
Some examples of what to expect are that Facebook’s course will cover foundational advertising concepts on Facebook, Instagram, and Messenger, while Google’s courses will validate your proficiency with the various Google Ads products, and LinkedIn’s Learning Paths provide you with several courses surrounding digital marketing.
Each of these courses will differ in its method of delivery and duration needed for completion. For example, Facebook’s Digital Marketing Associate Certification would take 6-8 hours to complete, each Google certification would take about 3 hours, and LinkedIn’s Digital Marketing Specialist course would take 20 hours.
As the learning materials are all readily available online, participants can learn at their own pace. Keen learners can also enrol in multiple courses and certification at the same time within the campaign period.
The LLD campaign is open to every Malaysian, and if you’re already thinking, “Sign me up!”, you can do just that here.
Get rewarded for learning and upskilling
Once you’ve completed a course, you’ll be certified by the partner platforms and will be issued an e-certificate or e-badge.
Upon completion, participants can then stand a chance to win prizes when they share their success stories by posting them on social media using the hashtag #MDECLLD.
The prizes available include Grab vouchers and exclusive merchandise by the partners.
These partners are only a few of whom MDEC plan to work with for LLD, as the current focus is on digital marketing. For other themes, they will be collaborating with other partners and you can keep a lookout for updates on MDEC’s facebook here.