(15 Sep 2021) Emirates has expanded its portfolio of virtual reality (VR) experiences to the Oculus Store.
Users of Oculus VR headsets can now see what the airline’s First, Business and Economy Class cabins are like, and check out the cabin before they decide which seat to book.
Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing and Brand, said, “Emirates aims to provide innovative and outstanding customer experiences whether onboard, on the ground, or in the digital space. In 2018, we were the world’s first airline to introduce advanced web VR technology on our digital platforms, offering our customers an immersive opportunity to learn about the fantastic Emirates experience that awaited them before they stepped on board.
“We’ve continued to invest and develop that experience, and today we are delighted to be the first airline to launch a fully-fledged Oculus VR app. This initiative expands our global reach and ability to engage with our audiences across digital platforms. It is also particularly relevant right now, as many people have not travelled for a while due to the pandemic, and are seeking inspiration and researching and rediscovering their flight options.”
Created in partnership with technology company Renacen, Emirates’ customers can navigate through Economy, Business and First Class cabins, explore their seats, as well as the iconic Onboard Lounge and Shower Spa on the Emirates A380 using navigational hotspots.
The airline is expected to its new Premium Economy cabin and latest A380 aircraft interiors in an updated version soon.
In other future developments, Emirates plans to offer customers the ability to explore destinations, select a cabin, and book and pay for their Emirates flight from within the Emirates Oculus VR app.
Currently, users can explore the following Emirates’ VR experiences via:
Emirates Oculus VR app on the Oculus Store: offering users accurate, life size and interactive cabin interior experiences onboard Emirates’ flagship A380 aircraft and Boeing 777-300ER Gamechanger aircraft. For instance, users can “pick up” items from the Onboard Lounge, “turn on” the Shower in the Shower Spa, or close the private suite doors behind them. They can even explore the cockpit.
Emirates.com on PCs, mobile devices or the Emirates app for iOS and Android: An immersive 3D, web VR and 360 degree view of Emirates’ Boeing 777 and Airbus A380 aircraft cabin interiors (all 20 different configurations across the airline’s fleet). Customers can explore their seats before checking-in online with the 3D seat map. The tool allows customers to navigate from one seat to another, and even allows would-be customers to book their preferred seats from within the 3D environment. Users can also enjoy hands-free cabin navigation and seat selection by using any VR headset like Google Cardboard. The technology is compatible with all devices without the need for external applications or plugins.
Emirates’ virtual reality experience has been named top 6 finalist in this year’s prestigious 5th International VR Awards in the “VR marketing of the year” category.