(19 Aug 2021) Marriott is aiming to expand its portfolio of hotels in Turkey with 10 new properties by the end of 2022.
With the anticipated openings, the company will have a total of 43 hotels with over 7,000 rooms across eight markets by the end of 2022.
Four Points by Sheraton builds upon its momentum in the Turkish market with the Four Points by Sheraton Istanbul Kagithane expected to open this year and the Four Points by Sheraton Elazig projected to open in 2022.
To meet the demand for longer-stay accommodations in the country, the company is expected to debut its extended stay brand, Residence Inn by Marriott, with the anticipated opening of Residence Inn by Marriott Istanbul Atasehir later this year. The brand is ideal for guests seeking the comforts of home with suites featuring full kitchens and separate living and sleeping areas.
The company’s premium brands also remain a strong driver of growth in the Turkish market. Following the recent opening of Orientbank Hotel Istanbul, Autograph Collection, two new Autograph Collection hotels are planned to open in Istanbul – The Burdock, Autograph Collection in 2021 and Orient Occident Hotel, Autograph Collection in 2022.
Delta Hotels by Marriott made its debut in the country in 2019 with the opening of Delta Hotels by Marriott Istanbul Halic. The brand is slated to open Delta Hotels by Marriott Istanbul Levent by the end of 2021.
Sheraton Hotels & Resorts, which is currently undergoing a design transformation, remains a popular brand in Turkey. Following the recent openings of Sheraton Istanbul City Center and Sheraton Istanbul Levent, the brand is expected to open Sheraton Istanbul Esenyurt next year.
Marriott Hotels continues to build its portfolio in Turkey with the recent opening of Izmir Marriott Hotel.
The company currently operates three branded residential properties in Turkey, including the recently opened Le Méridien Residences, Bodrum and The Ritz-Carlton Residences, Bodrum (pictured), which marked the company’s first standalone branded residences in the Europe, Middle East and Africa (EMEA) region. In 2022, the company is expected to open The Ritz-Carlton Residences, Istanbul and The Residences at the Sheraton Istanbul Esenyurt.
Growth in Conversion Opportunities
While much of the company’s past growth in Turkey has been through new-build developments, the company has reported an increase in conversion opportunities.
In the past two years, the company has signed six conversion deals across the country. The company has since opened five of the conversion deals under a Marriott International brand, including Sheraton Istanbul City Centre and Sheraton Istanbul Levent.
There is also increased interest in the adaptive re-use space where developers are looking to convert existing buildings into hotel accommodation. In the past three years, the company has signed four adaptive re-use conversions in Turkey including JW Marriott Istanbul Bosphorus and The Burdock, Autograph Collection.
Turkey is home to 17 of Marriott International’s brands, each serving differentiated experiences across traveler segments. The brands currently present in Turkey include: JW Marriott, St. Regis Hotels & Resorts, The Ritz-Carlton, W Hotels, The Luxury Collection, and EDITION in the luxury segment; Marriott Hotels, Sheraton, Renaissance Hotels, Le Meridien, Autograph Collection, Delta Hotels by Marriott, and Design Hotels in the premium segment; Courtyard by Marriott, Four Points by Sheraton, Aloft Hotels and AC Hotels by Marriott, in the select service segment.