BEAUTY IN THE FRIDGE

These Are the July 2021 Beauty Launches We’re Looking Forward To

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Photography via instagram.com/fentyskin

Including the latest from Fenty Skin, a new floral scent that’s perfect for summer, and more.

With summer officially here, it’s time to retire your full coverage foundation and top-to-bottom face beat and replace them with bright colours, minimalist routines, smooth skin and deliciously summery scents. Introducing the July 2021 beauty launches we know you won’t be able to get enough of.

Jean Paul Gaultier Le Male Pride Eau de Toilette

Jean Paul Gaultier’s latest fragrance launch, Le Male Pride Eau de Toilette ($115), is a loud and playful celebration of freedom, love and laughter. The exuberant blend of lavender, vanilla and mint in a collector’s edition rainbow flag bottle is just the thing to get the party started this summer.

Fenty Skin Buff Ryder Exfoliating Body Scrub

Launching at Sephora on July 9, the latest from Fenty Skin is an exfoliating body scrub called Buff Ryder ($43), inspired by the exfoliating sands of beaches of Barbados where Rihanna grew up. Formulated with ingredients that gently slough away dead skin cells, like Barbados cherry, coconut oil, pomegranate, papaya, shea butter, pineapple enzymes and avocado powder, Buff Ryder reveals smoother, more polished skin after each use.

NYX Cosmetics Jumbo Eye Pencils

Want to get in on the bright eye makeup trend this summer? Look no further than NYX Cosmetics’ Jumbo Eye Pencils, available in 10 new shades. The ultra-smooth, super creamy formula is foolproof and easy to apply, in whatever way you choose. The best part? They’re only $7 a pop, so you can stock up on a few fave neutrals, plus some bold new shades.

Ash K Holm x Buxom Palette

Celebrity makeup artist Ash K Holm, who is known for her work with A-listers like Ariana Grande, Kim Kardashian and Megan Fox, has partnered with Buxom Cosmetics to release a limited edition eyeshadow palette ($51) featuring 12 shades (a mix of everyday neutrals and jewel tones). “Warm, neutral tones always make my clients feel like the best version of themselves. The jewel tones add just the right amount of colour and edge,” the makeup artist said in a statement.

Minori Beauty

On the hunt for a beauty brand that can satisfy all your makeup needs in as few products as possible? Meet Minori, a new brand by founder (and former well.ca beauty buyer) Anastasia Bezrukova that’s consciously formulated with minimalism in mind (Bezrukova is a certified Marie Kondo Consultant and KonMari method devotee), and made up of only the essentials. The just-launched brand’s lineup consists of four shades of lip gloss, two shades of blush and two shades of highlighter. “Everything we launch has to be really thought out,” says Bezrukova. “We’re not going to launch a new type of lip gloss every three years, so everything has to be an everyday staple. I see new brands every single day; it’s the nature of this industry. What I can do is make a difference by creating a brand that uses its platform to create a conversation around mindful consumption. I don’t even think of us as a makeup brand. We’re a lifestyle brand that’s going to drive this conversation to reach as many people through our blogs, through our Instagram, and creating that dialogue that I wish someone had with me when I was young.”

Estée Lauder Fleur de Peony Eau de Parfum

The latest launch from Aerin, Fleur de Peony, is a fresh, fruity scent with hints of citrus, woody notes and (duh) peony. “I have always loved peonies. These beautiful flowers add a celebratory touch to any occasion,” said Aerin Lauder in a statement. “We used the pale pink peony on my wedding day for both the ceremony and dinner. The flower holds many special memories for me that I will never forget.”

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