(09 Jun 2021) Enrich, Malaysia Airlines’ frequent flyer programme, has partnered with three charitable organisations: Mercy Malaysia, Make-A-Wish Malaysia and the Malaysian Red Cross and Red Crescent Society, inviting members to donate their Enrich Points as an alternative to monetary donations.
Members can support their charity of choice and donate points at a redemption rate of 5,000 Enrich Points for one (1) RM 50 e-donation.
Contributions made to Mercy Malaysia from now until 15 June 2021 will be used to provide medical relief and towards sustainable health-related development and risk reduction activities for communities in vulnerable situations or in crises.
Meanwhile, Enrich e-donations made to Make-A-Wish Malaysia and the Malaysian Red Cross and Red Crescent Society from now until 26 July 2021 will be used to help fulfill wishes and transform lives, or give aid to alleviate human sufferings.
Lau Yin May, Group Chief Marketing and Customer Experience Officer of Malaysia Airlines Berhad, said, “It has been a challenging year for us all, especially for the communities-in-need whose livelihood have been impacted even more due to the COVID19 pandemic. As the Enrich frequent flyer programme of the national carrier evolve and expand beyond an airline loyalty programme, we are humbled to play our part in supporting the community through our partnerships with three reputable non-profit organisations.
While the nation is working together to flatten the curve, we encourage everyone to join us in caring for and contributing to the community, regardless of the amount, to ease the suffering of others, withjust few clicks on the Enrich platform. During these hardship times, we wish to organise more redemption campaigns with these charity partners, and we look forward to have your support in our charitable efforts.”
To redeem Enrich Points for RM50 e-donation, Enrich members need to log into their Enrich Online account before selecting ‘Redeem for Lifestyle Voucher’ and the specify the quantity required.
Once redeemed, members will receive a confirmation email and a tax exemption receipt will be issued by 30 October 2021 accordingly by the charity organisations for the donation made.