(01 Apr 2021) Cross Hotels & Resorts has signed a master franchise agreement with AB Accommo Company Limited for seven hotels in Japan.
The hotels, with a total of 844 keys, are scheduled to open within the next four years.
The inaugural property, located on Kouri Island, will be called Away Okinawa Kouri Island Resort and is scheduled to open in July 2021.
Yuji Abe, Chief Executive Officer of AB Accommo, said, “While this agreement opens up a world of opportunities for us, it also opens up Kouri Island and the other 150 islands that form the Okinawa archipelago to the Cross Hotels & Resorts family of global travellers.”
Cross Hotels & Resorts currently operates 21 hotels across three distinct brands – Cross, Cross Vibe and Away – in Thailand, Vietnam and Indonesia.
“Taking our business and brands into the prized Japanese hospitality marketplace is a watershed moment for Cross Hotels & Resorts,” said Kent Davidson, Managing Director, Cross Hotels & Resorts. “This agreement to franchise our brands into the Japanese market speaks volumes for the work we have done to define our branding and distribution value proposition.”
More on this to come.