BEAUTY IN THE FRIDGE

What Jeans Looked Like the Year You Were Born

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1950

In 1934, Levi’s introduced their first pair of women’s jeans, which were worn mostly by women who lived on farms and ranches. Sixteen year later, jeans were still linked with that western vibe — but they also had an air of coolness to them. Thanks to Hollywood’s popular western films and cowboys being very much in vogue, jeans started appearing in many movies and publicity shots, like this one of actress Jane Russell.

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