(30 Mar 2021) British Airways has teamed up with Feast Box, a provider of internationally inspired recipe boxes, and its premium catering partner DO & CO, to create a limited-edition cook-at-home meal kit that has been designed to mirror British Airways’ First cabin dining experience.
Each meal kit includes a four-course menu inspired by the food served in British Airways’ First cabin.
Customers can choose vegetarian, fish and meat dishes in their kit. They will receive the full ingredients – as used in the First cabin – to cook the meal at home, along with a recipe sheet and an information card in the form of a passport.
The meal kits cost from £80 each and serve two people. The kits are already available to order with deliveries beginning next week.
Hamish McVey, Head of Brands and Marketing at British Airways said, “We hope that this exclusive First experience will allow our customers who are missing flying to enjoy an amazing dining experience at home. British Airways, Feast Box and DO & CO take huge pride in offering top quality international cuisine, and although it might appear a little different being delivered to a customer’s door rather than at 38,000 feet, we hope it will be just as exciting.”
A sample menu includes:
Loch Fyne smoked salmon timbale with honey mustard dressing
Slow cooked British beef cheeks with Jalapeno potato gratin, tenderstem broccoli and chimichurri
Cheese selection of Caws Golden cenarth, Snowdonia Black Bomber Cheddar, Harrogate blue and Kidderton ash goats cheese with chutney
Dark chocolate & orange liqueur bread & butter pudding with vanilla sauce
“At DO & CO we pride ourselves on offering outstanding and innovative dining experiences to our customers around the world. Working on this First dining experience has been a fun way to bring some of what we usually do in the skies with British Airways into people’s homes and we look forward to them enjoying it. We’ve ensured that dishes such as our slow-cooked 48-hour beef cheeks in a port wine jus are easy to assemble and of course delicious to enjoy,” said Robert Williams, DO & CO UK Managing Director.
Both the outer and interior packaging of the meal kits consists of recyclable, compostable or biodegradable materials. The food is sourced, where seasonality allows, from the UK and Ireland including smoked salmon from Loch Fyne in Scotland and beef cheeks from heritage UK breeds.