Finally some good news: Foundation and concealer shade ranges have never been more inclusive. But whether or not youâre just now starting to see your skin tone reflected in the options available, figuring out precisely which shade will best flatter your skin and look most natural remains a challenge, particularly if youâre shopping on-screen. Ilia Cosmetics just came out with a tinted moisturizer that the company hopes offers a match for every skin tone; the focus is on helping people find their best shade: âThere are thirty shades,â says founder Sasha Plavsic. âItâs easy to narrow it down to a smaller range, but for most people, itâs that moment where youâre deciding between the closest two or three that takes a little more attention.â
Inclusivityâand blendabilityâtook work, says Plavsic, and a deep shade range was only part of the mission: The new, three-in-one formula functions as sun protection, skin care, and makeup. The biggest challenge lay in creating a mineral-based SPF with non-nano zinc oxide that could blend beautifully across a full spectrum of shades. âWhere zinc oxide gets tough is in the deeper skin tones,â says Plavsic. âWe created a (now-patented) delivery system to encapsulate the mineral sunscreen with the pigment, preventing the white cast it might normally cause when worn on deeper skin tones.â Incorporating skin-care ingredients presented difficulties, too. âWe wanted true hero ingredients like hyaluronic acid (which helps hold moisture underneath the skin, plumping it) and niacinamide (a powerful but gentle-on-skin peptide) at levels that could be clinically tested for a visible improvement in your skin. Then it had to be fragrance-, silicone-, and oil-freeâand it had to feel weightless on, too,â she laughs.
Itâs worth the time and effort to research your ultimate shade, one that blends naturally and beautifully into your skin. Once youâve got it, you can wear it for years (barring a major tan or other change in skin tone), knowing your skin looks fantastic. Here, eight ways to zero in on your forever formula.
1
Ask an Expert
Send a makeup-free selfie taken in natural light to [email protected], along with the brand and shade youâre currently using, and the pros thereâwho know every product sold on goop inside and outâcan help you find your best match, even across different brands.
2
Look at Pictures
âOur new shade finder incorporates UGC [user-generated content] photos,â says Plavsic. âYou can flip through images of real people wearing the product in real environments.â
3
Canât Decide? Go Darker
âWhen in doubt, choose the darker of two shades,â says Plavsic. âDarker tends to make you look warmer and less washed-out. Or consider mixing the two shades youâre thinking about together.â Blending also allows you to adjust through the year if your skin warms up in the summer or gets paler in the winter.
4
Consider Your Undertone
Once youâve narrowed down your skin toneâthe surface hueâlook at your undertone. These two together make up your true shadeâthe one that looks most like your skin. Warm, cool, and neutral undertones exist in the fairest skin color all the way to the deepest. âIf you have some pink or red to your skin, youâve got a cooler undertone,â says Plavsic. âIf you have golden, yellow, or peachy undertones, youâre more warm. Olive, a slightly green undertone, is also warm.â Another trick: People with cool undertones have veins in their skin that look blue; warm (or olive) have green; if you see both, youâve got a neutral undertone.
Most brands include undertones in their shade descriptions, which can help steer your choices. âMy personal rule of thumb: Go with the same undertone as your skin in most cases,â says top makeup artist Jillian Dempsey, founder of Jillian Dempsey Beauty and the FYFE beauty app, which has tutorials from top stylists and makeup artists. âBut if you have pigmentation in certain areas, then neutralizing shades help: Pink covers grey, orange covers blue, green covers red, and yellow covers red. So consider those if you need them. Also peach and lilac tones work well in powders to brighten sallow or dull skin.â
5
This Brush
Makes a Huge
Difference
Handcrafted in Japan, this silky, cruelty-free foundation brush leaves the most flattering, barely there finish. For an even application, use a gentle sweeping motion to blend and smooth.
6
Shade-Matched
Sunscreen Blends
Better, Too
Weâre obsessed with the ease and blendability of Unsun sunscreens, which come in two shades (light to medium and medium to dark). The tint makes the cream melt into skin beautifullyâno matter what your skin color.
7
Use the Same Strategies
to Match Concealer
Just as with tinted moisturizer or foundation, you can combine two different shades if need be. Go a little lighter than your skin tone for covering blemishes, dark circles, etc. Kosasâs new liquid concealer has twenty-eight shadesâone of the most inclusive ranges weâve seen. Rituel de Fille has fewer shades but an intense pigment load, which can make it very versatile.
The tiny pointed brush tip is so precise, which is especially key with concealer: Swirl the brush in concealer, brush the pigment over blemishes, dark circles, and other imperfections, then pat (never rub) with your finger to blend.
Spot Check Brush
goop, $38
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8
Warm Any Skin Tone with Bronzer
Add dimension with bronzer. âUse a bigger brush to create a natural effect with a bronzer,â says Plavsic. âStart by drawing a âthreeâ shape from the top of your forehead down along your hairline, then underneath the angle of your cheekbone, and then out and gently along the jaw. You can get some nice definition that isnât obvious contouring.â
