The Savage X Fenty brand launched by the ‘Diamonds’ hitmaker in 2018 has been valued at $1 billion following 200% increase in sales and 41% surge in subscriptions.
- Feb 17, 2021
Rihanna has struck gold with her Savage X Fenty lingerie brand after it was valued at $1 billion.
The “Diamonds” hitmaker, real name Robyn Rihanna Fenty, recently secured an additional $115 million (£82.7 million) in a second round of investment funding, with one financial supporter identified as private equity firm L Catterton, in which bosses at luxury goods group LVMH have a stake.
Revenue figures have not been released, but in a press release, company chiefs claim sales increased 200 per cent in 2020, while its subscription-based service grew by 150 per cent.
Rihanna launched the sexy label in 2018, adding to her growing business empire, which also includes Fenty Skin and Fenty Beauty, and the additional money is expected to support the expansion into retail sales and possibly a new athletic line, according to Forbes.com.
“Lingerie is about celebrating your body and that’s what Savage is all about,” the star explained. “Savage… is a representation of all and a validation that everyone is beautiful no matter what.”
The news emerges days after Rihanna and LVMH executives confirmed they were shuttering the ready-to-wear Fenty high fashion line after less than two years in production.
“Rihanna and LVMH have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions,” LVMH said in a statement, adding Riri and the company pledged to concentrate on the long-term development of the “Fenty ecosystem.”
The Grammy-winning singer/songwriter became the first woman of colour to lead a house under the LVMH brand when the Fenty range launched in spring 2019.