BEAUTY IN THE FRIDGE

Rosewood Signs Very Special Property in Rome, Italy

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(15 Jan 2021) Rosewood has signed a management agreement with Antirion SGR for a new luxury hotel in Rome, Italy.

Located in the former headquarters of Italy’s Banca Nazionale del Lavoro (BNL), overlooking the iconic Via Veneto, the Rosewood Rome will offer easy access to many of the city’s storied attractions, elegant shops and distinct dining destinations.

Extending an entire block, Rosewood Rome will encompass three historic buildings, each of which were originally built in the early 1900s. The crown jewel of the project will be the reimagination of the former BNL headquarters, the main unit of the development that was initially designed by renowned Italian architect and urban planner Marcello Piacentini.

Rosewood has signed a management agreement with Antirion SGR for a new luxury hotel in Rome, Italy. Located in the former headquarters of Italy’s Banca Nazionale del Lavoro (BNL), overlooking the iconic Via Veneto, the Rosewood Rome will offer easy access to many of the city’s storied attractions, elegant shops and distinct dining destinations. Click to enlarge.

The property’s transformation will be managed by Colliers International, led by global architecture and engineering firm, Jacobs, and Australian interior design firm, BAR Studio to build upon Piacentini’s legacy and pay homage to the property’s roots as an exemplar of modernist Italian architecture.

“Over the last several years, we have been searching for the right opportunities to evolve our European footprint and bring the Rosewood brand to new corners of the continent,” said Sonia Cheng, chief executive officer of Rosewood Hotel Group. “As one of Italy’s most vibrant cities with an undoubtedly rich legacy and charming character, Rome has long been at the top of the list of priority destinations in which to set the Rosewood flag, and we’re thrilled to be working with our partners at Antirion SGR on this project that will surely set a new standard for luxury lifestyle experiences in Rome.”

Upon completion, Rosewood Rome will offer 157 rooms and suites, three F&B outlets, a modern Roman bathhouse, a spa with four dedicated treatment rooms, a pool, fitness center and a variety of event spaces.

Rosewood Rome will be the brand’s fourth Italian property, joining Rosewood Castiglion del Bosco in Tuscany and the upcoming Rosewood Porto Cervo and Rosewood Venice, set to open in 2022 and 2023, respectively.

Rosewood’s existing European properties also include Rosewood London and Hôtel de Crillon, a Rosewood Hotel in Paris. The brand’s strong global pipeline now comprises of eleven projects in Europe including high- profile projects in the United Kingdom, Germany, Austria, Spain and the Netherlands.

The Rosewood Room is scheduled to open in 2023.

See latest Travel Industry News, Video Interviews, Podcasts and other news regarding: COVID19, Rosewood, Rome, Italy.

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